Technology moved on. Most advice did not.
LKL Advisors is an independent, fee-only financial planning and investment advisory firm. We are built around a simple idea: technology and the world have changed, but your advisors have not, and clients should be getting more.
Based in Atlanta. Working across the country.
The firm is registered in Georgia and runs entirely on secure virtual platforms, so where you live is a question about paperwork rather than proximity. Client assets sit at Altruist, a qualified custodian, held separately from the firm.
While our primary state registration is in Georgia, we comfortably service clients across the country via secure virtual platforms, strictly maintaining compliance with applicable state de minimis exemption thresholds and regulatory requirements.
- Headquarters
- Georgia
- Clients today
- Alabama, Tennessee, New York, Colorado, Utah, Illinois, Indiana
- Accepting new clients
- Everywhere else
Better tools, and a person who knows your name
We do not think those are a trade-off. Modern technology should do the work technology is good at, and a human advisor should do the rest. Your advisor will always be your first and last contact. Never a salesperson, never a customer service rep.
“When you work with us, you’ll always have a single advisor who is your point of contact for everything. You won’t be shuffled around the firm.”
Two ways to run a wealth management firm
Neither column is a secret. The first is simply how most of the industry has always worked, and the second is what we decided to do instead.
Traditional wealth management
LKL Advisors
Pricing
Traditional
Around 1% of assets under management, whatever the size of the account.
LKL Advisors
Tiered and published: 0.75%, 0.50%, and 0.25%. Below the 1% model at every level.
Minimums
Traditional
A high account minimum before anyone will take the meeting.
LKL Advisors
No minimum. We meet you where you are, and planning does not depend on portfolio size.
Approach
Traditional
Investment-centric. The portfolio is the product.
LKL Advisors
Comprehensive planning. Investments are one part of it, alongside tax, estate, debt, and cash flow.
Products
Traditional
Motivated to sell their own solutions.
LKL Advisors
Independent and fee-only. No commissions, and nothing of our own to sell you.
Technology
Traditional
Tied to whatever their legacy provider supports.
LKL Advisors
Curated across best-in-class tools, and changed when something better appears.
Meet William Cole
Founder, Lead Advisor, and Chief Compliance Officer
William is the founder of LKL Advisors and a Series 65 licensed Investment Adviser Representative. His background outside of LKL Advisors is in corporate financial services and technology.
Background includes
William lives in Atlanta, Georgia with his wife, daughter, and dog, and has previously lived in New York City, San Francisco, Nashville, and Charleston.
Connect with WilliamEvery registered investment adviser files this with the regulator, and every entry below is public. Read any advisor's before you hire them.
- Legal entity
- LKL Advisors, LLC
- Firm CRD
- #336769
- Registration
- Georgia registered investment adviser
- Firm formed
- 6 May 2025
- Based in
- Atlanta, Georgia
- Advisor CRD
- #7004357
- Licensing
- Series 65, no other designations
- Compensation
- Fee-only. No commissions, no products to sell.
The filing reports no disciplinary events, no arbitrations, and no bankruptcy. Both of the links below go to the regulator, not to us.
Registration does not imply a certain level of skill or training.